Productive efficiency of Premier League teams using an enhanced data envelopment analysis approach

The study focuses on evaluating the economic efficiency of professional football clubs. It builds Haas Study, which examines effectiveness individual clubs through Data Envelopment Analysis (DEA). DEA analyses different types inputs and outputs for homogeneous production units (in this case clubs). thesis proposes modification model. author considers initial “hometown population” contribution as particularly outdated with regard to increasing commercialisation globalisation market, where size demand is primarily determined by global popularity measured in terms interest fans, sponsors, television broadcasting companies. club can easily be estimated at present using number fans social networks. reflect target side – “increase network”. Facebook was chosen representative proposed model used paper calculation participants English Premier League 2016–2017 season.